Lost Worlds Brewing Partners with Wake Forest Athletics to Launch Deacon Ale
Some adventures begin on the trail. Others begin on game day.
We're thrilled to announce that Lost Worlds Brewing has partnered with Wake Forest Athletics and Wake Forest Sports Properties to create Deacon Ale, a brand-new golden ale that will soon become part of the Demon Deacon gameday experience.
Crafted with fans in mind, Deacon Ale is an easy-drinking 4.2% ABV golden ale built for celebrating touchdowns, victories, and everything that makes college football Saturdays special. Beginning this season, fans of legal drinking age will be able to enjoy Deacon Ale throughout Wake Forest athletic venues, including Allegacy Stadium, LJVM Coliseum, and other Wake Forest Athletics events.
The beer will also be making its way to select retailers throughout the Triad in the coming weeks, giving Demon Deacon fans another way to celebrate beyond game day.
For Lost Worlds Brewing founder and general manager Dave Hamme, this collaboration represents more than simply creating another beer.
"Lost Worlds Brewing is beyond pleased to support Wake Forest University with the release of Deacon Ale. Described as 'sunshine in a glass,' Deacon Ale is a 4.2% ABV golden ale. Designed in partnership with Wake Forest University, this iconic can depicts the best of this esteemed university. We can't wait to share it with our friends at Wake Forest on gameday!"
-Dave Hamme
Since opening in 2020, Lost Worlds Brewing has been committed to creating a welcoming basecamp where adventure seekers can gather over thoughtfully crafted beer. Partnering with one of North Carolina's most recognizable universities is an exciting opportunity to bring that spirit to an entirely new audience while celebrating a shared sense of community and tradition.
Whether you're cheering from the stands, gathering with friends to watch the game, or spotting Deacon Ale at your local retailer, we can't wait to share this next chapter with you.
Here's to new adventures, and a season full of Old Gold, Black, and great beer.
For additional information about the partnership and the 2026 Wake Forest football season, check out Wake Forest Athletics' official press release.